Offering what the travellers want
Making offers relevant to the individual can increase conversion rates dramatically.
For most airlines and travel agencies, services hold an untapped potential. Making offers relevant to the individual can increase conversion rates dramatically. The offered services, price and timing should to match the chosen customer segment and buying history. Studies show that travellers are willing to pay for services that enhance their trip – but many fail to meet their demand and miss out on substantial lucrative revenues. A richer choice of services is likely to increase the share of the passenger spend. Connecting them with services from third party suppliers and aggregators can be a fast track to build up your portfolio.
In our Travel Merchandising white paper series, we pin down common reasons for missing out on ancillary revenues and what to do about it.
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