Prospering airlines

Passengers increasingly expect travel enhancing services and are willing to pay for them. Some airlines make travel retail their core business and meet those expectations. They are not just surviving the day: they thrive. At the same time ecommerce and new technologies enable automation and self-service, reducing operational costs and making life easier for their passengers.

We take you there

Our products has a proven trackrecord of increasing our customers conversion rate with 40%. Through our extensive experience in travel retail, we enable airlines to provide a better travel experience, make their brands stand out and unlock their business potential. We know it works. Really.

Create new services

Provide new value added service concepts and bundle services flexibly, responding to traveller needs and reducing time to money.

Aggregate and distribute

Aggregate services from your inventory and third party suppliers and distribute them to your web site as well as your OTA, tour operator and travel agent sales channels.


Implement smart merchandising techniques and manage your airline retail effectively.


Provide a better user experience, interacting with passengers at all touch points through their journey.

Manage technology

Adopt to new industry standards and technologies, handling varying file formats.

Cut costs

Rid yourself of unnecessary GDS ancillary distribution costs.

We make NDC your advantage

As an IATA Strategic Partner, Paxport is proud to be driving the adoption of the new NDC standard and helping airline clients and travel agencies to take advantage of the emerging new travel market.

Your travel retail partner

Whether you work for a schedule or charter airline, regional or LCC, technology alone will not make it happen. As your travel retail partner, we offer managed services for your entire ancillary business process, from planning through marketing and sales to delivery, allowing you to focus on your core business. All with limited set up cost and impact on your organisation.

Getting started

Knowing all airlines are different, we start with an assessment of your business case, technology and organisation. After you press the start button you should be able to see the revenue effect within months rather than years.

This is all packaged with a neat little bow in what we call the Merchandising Distribution System concept, which you can read more about here.

Flight-related services Aggregate and Distribute Third Party Services Market Web shop Sell Email and sms marketing Passenger

    Click image for details!

  • Flight-related services

    Paxport integrates with the airline CRS/GDS/ancillary inventory to access their flight-related services such as seats, extra luggage and meals.
    For many clients we store and manage airline services in our Ancillary Inventory system.

  • Aggregate and Distribute

    Paxport aggregates flight-related and non-flight related services from the service providers and distributes them to the selected airline and reseller sales channel. We manage the data, updating it dynamically for service providers, sales channels and airports to access. This includes passenger data (e.g. PNL, itinerary and passenger profile), service data (e.g. prices and availability) and purchasing data (purchased services).

  • Third Party Services

    Paxport have access to a wide range of non-flight-related services such as pre-order products like duty-free perfumes, liquors and gift packs; airport transfers; and concert tickets.
    We facilitate reliable delivery of these services at the passenger´s convenience to most destinations, made possible through our network of affiliate partners.

  • Market

    Paxport´s travel ecommerce management drives the conversion and profitability of our client´s ancillary services by using smart merchandising techniques. We analyse actual customer behaviour and measure KPI:s regularly to optimise offers and marketing, striving for ever higher conversion rates.

  • Web shop

    We manage web shops and other ecommerce sites on behalf of our clients, presenting their offers with enriched contents – images and descriptions – to optimise user interfaces.

  • Sell

    Paxport´s sells the ancillary services and distributes the revenues to airlines, sales channels and providers according to the agreed split. Our online shops offer different secure payment methods.

  • Email and sms marketing

    We interact with your passengers on all post-booking touch points by automated marketing emails and sms:s. Targeting the right passenger segments with personalised offers at the right time is key to increase conversion.

  • Passenger

    The passenger enjoys the benefits of an enriched travel experience with more choice and convenience, which increases the probability of choosing our client the next time it´s time to book a travel.


Ancillary conversion rate – best in class airline.


Ancillary revenue/passenger – best in class airline.

Paxport Blog Feed

Travel Megatrends 2020 Research

Travel Megatrends 2020 – Why payments is at the centre of travel’s digital re-invention, presented by Ixaris  with key contributions from Paxport: The Ixaris Travel Megatrends Report includes the findings of exclusive interviews with 18 […]

New Paxport Supplier – WOW Air

We are pleased to announce the launch of WOW Air through PaxFaB, following our integration of their latest API connection. WOW Air is a happy low-fare, long-haul, airline based in Iceland. The airline was founded […]

New Paxport Supplier – Miki Travel

Miki Travel and Paxport are pleased to announce the new integration of Miki Travel into PaxFaB (FindandBook), using the latest API, with our mutual customers benefitting from a brand new connection to take advantage of […]

Ancillary Revenue Hunt



White papers

› See more


If you have all the right ancillaries and still look at extremely low conversion rates, you might not have made it easy enough for your passengers to buy.

Airline best practice: how to launch a pre-ordering initiative

Today, airlines are not just competing with each other for a share of the passenger market; they are also competing for a cut of each passenger’s total travel budget.

Unleash the Opportunities of Online Shopping for Airlines

Don´t let a great opportunity fly by you. Find out how web-based pre-ordering systems give airlines a bigger share of the traveller's wallet.