Torebrandt will oversee the company’s combined sales and account management operations in both Sweden and the UK following Paxport’s recent acquisition of Multicom, creating a business that can offer seamless travel merchandising services in both the booking and post booking stage.

Paxport CEO Tony Barker: “We are delighted to have recruited someone of the quality and experience of Mats to this strategic sales role as we set out to achieve our vision of creating the world’s best travel retail experience.

“Mats joins at an exciting time for Paxport which is now ideally placed to service a market that is ready for the range of travel products and services we can provide, while working with resellers to maximize the opportunities and benefits to all parties.”

Mats Torebrandt adds: “I am very excited about the opportunity to ensure we can leverage on the synergies between Paxport and Multicom to be the natural partner in the merchandizing distribution industry. Both areas of the business have the competence, well proven and best-in-class technology to add value and increase revenues for our customers.”

Mats will start his new role in May.

Paxport acquired Multicom in January this year as part of Paxport’s strategy to grow and differentiate by providing outstanding travel merchandising solutions in both the booking and post-booking stage. Multicom delivers a range of products and services to its customers that significantly increase travel business efficiencies and offer the widest range of travel related products that include; flights, accommodation, packages, car hire, trains, insurance and many others.

Multicom’s FindandBookTM service is the leading travel aggregation interface used by many Tour Operators and Travel Agents including Thomas Cook and TUI.