Ancillary revenue opportunities rises from consumer behavior
Customized offers and an extensive range of add-on products is now the norm in virtually all consumer-focused industries.
The old adage one size fits all has since long expired, even in the airline industry. Airlines that are successful in their launch of interesting additional services not only improve their profitability, they also become more relevant to their customers, who in turn tend to be more loyal.
This whitepaper shows how ancillary revenues are driven from a customer perspective. However, a traditional focus on the transport activity prevents many airlines from changing their mind-set and finding new ways to get customers to spend a larger share of their travel wallet on them.
Download this white paper to find out how you can increase your ancillary revenue, enter you e-mail address and we will send it to you.
WHITE PAPER: TRAVEL RETAIL, MERCHANDISING, ANCILLARY STRATEGY
relevant to the individual can increase conversion rates dramatically.
WHITE PAPER: TRAVEL RETAIL, TRAVEL RETAIL TRENDS, MERCHANDISING, ANCILLARY STRATEGY
New revenue sources for progressive airlines.