Extending and enriching your service portfolio outside of the GDS
Our new white paper aims to talk about if airlines are not making any profit on the fare, money must be made from something else.
Asking airlines today about what they do in the field of ancillary services almost always renders the same answer: ”Everything!”. What they don’t consider is the “everyone”-aspect as their answer comes from looking at what they sell on their own website, the airline.com. “Everything” will not give you a high conversion on sales – “everyone” will!