There are a number of effective merchandising techniques to get the traveller´s attention, help them make their choice and go through with the purchase. Predictive push marketing and simple user-oriented interfaces are some of the most effective ones.

This is part 3 in our Travel Merchandising white paper series where we deal with the common reasons for missing out on ancillary revenues and what to do about it.

WHITE PAPER: TRAVEL RETAIL, MERCHANDISING

Making Buying Easy

If you have all the right ancillaries and still look at extremely low conversion rates, you might not have made it…

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WHITE PAPER: TRAVEL RETAIL, MERCHANDISING

Using the Right Sales Channels

Most airlines sell the main part of their travels via indirect channels such as OTAs, tour operators and travel…

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