Maximizing traveler’s spending propensity
The way to profitability – and even survival – spells ancillary revenues, i.e. creative thinking to find new ways to make the passengers spend more money before, during, and after the trip.
Fierce price competition and ever rising costs are forcing the airlines to look at their business from a broader perspective than just transporting passengers from point A to point B.
The key to transformation lies in a careful analysis of passengers’ propensity to spend in different areas, to find out which goods and services different classes of customers are willing to pay extra for. Such a strategy requires a well-founded price differentiation, combined with efficient administrative processes and an online store integrated with existing booking systems.
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WHITE PAPER: TRAVEL RETAIL, TRAVEL RETAIL TRENDS, MERCHANDISING, ANCILLARY STRATEGY, PRE-ORDER
Don´t let a great opportunity fly by you.
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