Fierce price competition and ever rising costs are forcing the airlines to look at their business from a broader perspective than just transporting passengers from point A to point B.

The key to transformation lies in a careful analysis of passengers’ propensity to spend in different areas, to find out which goods and services different classes of customers are willing to pay extra for. Such a strategy requires a well-founded price differentiation, combined with efficient administrative processes and an online store integrated with existing booking systems.

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WHITE PAPER: TRAVEL RETAIL, TRAVEL RETAIL TRENDS, MERCHANDISING, ANCILLARY STRATEGY, PRE-ORDER

UNLEASH THE OPPORTUNITIES OF ONLINE SHOPPING FOR AIRLINES

Don´t let a great opportunity fly by you.
Find out how web-based pre-ordering systems give airlines a bigger share…

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