As airlines struggle to turn profits they look for ways to boost their revenues – from new fees to new sales tactics. One common approach is to offer a range of additional services. This not only leads to increased revenue per passenger and freedom for passengers to choose, combined with smart personalisation tactics it also creates more loyal customers.

Today, post-sale online stores constitute the main vehicle for selling additional services (as well as duty-free pre-packs). However, efficient promotion of services requires a great deal of experience: individual offerings and bundles need to be tailored to different categories of passengers, and the services must be communicated effectively at a time when the propensity to buy is the greatest. It is also important to constantly monitor changes in buying behaviour and use strategies that allow quick adaptations, as needed.

Post-sale online stores are generally seamlessly integrated with existing booking systems and connected to various data sources to allow personalised marketing. For many airlines this means a whole new mind-set: you need to start thinking like a retailer.

WHITE PAPER: TRAVEL RETAIL, MERCHANDISING, ANCILLARY STRATEGY

OFFERING WHAT THE TRAVELLERS WANT

Making offers
relevant to the individual can increase conversion rates dramatically.

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WHITE PAPER: TRAVEL RETAIL, TRAVEL RETAIL TRENDS, MERCHANDISING, ANCILLARY STRATEGY, PRE-ORDER

UNLEASH THE OPPORTUNITIES OF ONLINE SHOPPING FOR AIRLINES

Don´t let a great opportunity fly by you.
Find out how web-based pre-ordering systems give airlines a bigger share…

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