Close to every third person in the world is now part of the genereration known as the millennials. In a new report, BCG leaves no doubt that the millennial traveller will be a very different creature from today’s core customers. Now’s the time to formulate and implement a new customer strategy for your ancillary services.

WHITE PAPER: TRAVEL RETAIL, MERCHANDISING, ANCILLARY STRATEGY

OFFERING WHAT THE TRAVELLERS WANT

Making offers
relevant to the individual can increase conversion rates dramatically.

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WHITE PAPER: MERCHANDISING, NDC

INTRODUCING NDC

The future of travel retail has arrived. Airlines and travel agents that proactively seek out the opportunities of…

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