The Millennials – what you need to know about the new generation of travellers
The largest generation ever is about to hit their peak spending and travelling years.
Close to every third person in the world is now part of the genereration known as the millennials. In a new report, BCG leaves no doubt that the millennial traveller will be a very different creature from today’s core customers. Now’s the time to formulate and implement a new customer strategy for your ancillary services.
WHITE PAPER: TRAVEL RETAIL, MERCHANDISING, ANCILLARY STRATEGY
OFFERING WHAT THE TRAVELLERS WANT
Making offers
relevant to the individual can increase conversion rates dramatically.
WHITE PAPER: MERCHANDISING, NDC
INTRODUCING NDC
The future of travel retail has arrived. Airlines and travel agents that proactively seek out the opportunities of…
