Many only offer their ancillary services in the booking flow and neglect their post-booking marketing, which is where most passenger touch points occur and therefore represents a big sales opportunity.

Mobile adaptive user interfaces has become the norm – failing to meet traveller expectation by giving them a hard time to interact with you is enough to keep conversion rates on the ground.

In our Travel Merchandising white paper series, we pin down:

  • common reasons for missing out on ancillary revenue
  • what to do about it

WHITE PAPER: TRAVEL RETAIL, MERCHANDISING, ANCILLARY STRATEGY

Offering what the travellers want

Making offers relevant to the individual can increase conversion rates dramatically.

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WHITE PAPER: TRAVEL RETAIL, TRAVEL RETAIL TRENDS, MERCHANDISING, ANCILLARY STRATEGY, PRE-ORDER

Unleash the Opportunities of Online Shopping for Airlines

Don´t let a great opportunity fly by you. Find out how web-based pre-ordering systems give airlines a bigger share…

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