Unlike scheduled airlines, charter airlines have limited contact with their passengers, at least until the time they arrive at the airport. This greatly complicates the sale of enhanced services (ancillaries), a revenue source that for most players in the industry has become essential for survival. Therefore, there are many good reasons for implementing a profit-sharing system that creates incentives for tour operators to actively participate in the marketing of the airline’s services.

In order not to waste time and miss out on important sales revenue it makes sense to lay the foundations for such collaborations at an early stage.

This white paper argues for the benefits of presenting a structure for joint marketing of enhanced services early on, at the tender stage. We also point out the development potential of such collaborations over time, and what is needed to make them succeed.

WHITE PAPER: TRAVEL RETAIL, TRAVEL RETAIL TRENDS, MERCHANDISING, ANCILLARY STRATEGY

ANCILLARY REVENUE OPPORTUNITIES RISES FROM CONSUMER BEHAVIOR

Customized offers and an extensive range of add-on products is now the norm in virtually all consumer-focused…

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WHITE PAPER: TRAVEL RETAIL, PRE-ORDER, PASSENGER DATA MANAGEMENT

THE POWER OF INTELLIGENT SEATING

New revenue sources and more passenger options for a better travel experience.

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